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The proper meta tags can be crucial for any website, especially for SEO. Not having them can decrease their popularity on search engines such as google. Use the generator to make the meta tags for you.Description is the description of your site. It shouldn't be too long. The author is you, or whoever created the content. E-mail is the e-mail address of the owner of the site, should anything ever go wrong, the proper person to contact will be known. Keywords are VERY crucial, and are the main things that help search engines find your site. Having a wide range of related keywords is the best way to go. Keywords should be separated by a comma and a space.